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CompBenefits Introduces "now;" New e-Communications Tool Targets Company's Agents and Brokers with Relevant Business Acquisition Ideas and Industry Information


Atlanta, GA, March 2, 2006 - CompBenefits Corporation has launched "now," a new e-communications tool designed to deliver new business acquisition strategies and relevant industry information to its agents and brokers.

According to CompBenefits President and CEO Kirk E. Rothrock, "We believe that 'now' will greatly expand our ability to communicate the rapid changes within our industry, as well as deepen our distributor relationships through its timely information and useful sales ideas."

The content of "now" includes new business development topics, such as
  • how to use the VisionCare Plan (VCP) to open doors with clients and prospects,
  • offering dual choice options to bring in more members to a dental case,
  • and other strategies that help agents sell voluntary benefits to employer groups.
In addition to sales ideas, "now" addresses current legal and regulatory issues, as well as questions and answers that CompBenefits' representatives hear in the marketplace.

The first edition of "now" is posted on the CompBenefits website at: www.compbenefits.com/customers/agents/enewsletter.html

"Our decision to move forward with 'now' reflects a commitment to strengthen communications to all stakeholders," continued Rothrock. In addition this gives us the opportunity to showcase one example of how we utilize technology to maximize the flow of timely information."

CompBenefits is the vision and dental benefits carrier for more than 17,000 employer groups and nearly 5 million members in 31 states. With Dental HMO, PPO and indemnity insurance, as well as flexible hybrid products, the Company offers plans to fulfill a wide variety of needs. In addition to the more traditional benefits, CompBenefits offers many money-saving programs based on an expansive network of vision and dental care providers nationwide.

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